On 4 September 2019, the company AV studio d.o.o. prepared and implemented a workshop titled “THE IMPORTANCE OF DIGITAL B2B COMMUNICATION FOR ENTERING FOREIGN MARKETS” within the framework of the Public Tender for introducing or upgrading electronic commerce in small and medium-sized enterprises in the period 2019–2022 “E-COMMERCE 2019–2022” (Measure 6: Strengthening competences – training) at the seat of our company.
6 of our colleagues took part in the workshop. The participants at the workshop obtained:
- an overview of digital communication, knowledge and the procedure required for its introduction and implementation;
- an insight into current deficient marketing organisational structures and access to marketing information on their existing and potential purchasers;
- an insight to planning and implementing strategic digital communication;
- information on sales opportunities provided by digital media;
- a confirmation of successful target-oriented digital communication on foreign markets;
- knowledge on the correct procedure of introducing target-oriented digital communication.